Marketing: How to Stop Blending in with Your Competition

The veterinary industry is growing by leaps and bounds each year. The good news is that this means more business. The bad news? More competition. If you feel like you’re offering the same services as most other veterinary practices, that’s most likely because you are. Chances are you are also marketing yourself in the same way. Fully stocked in-house pharmacy? In-house laboratory? Unfortunately, this is now the standard and your competitors are showcasing these services in the same way too. If you’re looking to define your brand and market yourself more effectively, this is the session for you. We’ll be deep-diving into these fundamental questions of branding and identity, so that you can enhance your practice and create an impact on social media, the web and locally. Spoiler alert: standing out in a saturated marketplace is actually easier than you think. 

Learning Objectives

In this course, students will learn:

  • Assess the effectiveness of your marketing message

  • Learn how to write an effective biography

  • Plan how to execute your brand message

Course curriculum

  • 1

    Marketing: How to Stop Blending in with Your Competition

    • Marketing: How to Stop Blending in with Your Competition (CE Course)

    • Quiz: Marketing: How to Stop Blending in with Your Competition (Required for RACE and CVPM Credit)

    • Course Resource Picture Perfect: Today's Veterinary Business Article

    • Course Resource: Top 10 Tips for Video

    • Course Resource: Sample Bios

    • Course Resource: Blank Self Interview

    • Course Resource: The Perfect Biography


IT Expert, Lover of Velveeta

Eric Garcia

IT expert. Digital marketer. Industry thought leader. When it comes to helping veterinary practices streamline their technology and attract and retain clients, Eric Garcia has a proven track record of educating the industry and producing results. Eric is an internationally recognized IT and Digital Strategist working exclusively with veterinary practices. In addition to a long list of satisfied clients, Garcia’s work has been recognized throughout the industry. Eric is an active advisory board member with the American Association of Feline Practitioners and marketing columnist for Today’s Veterinary Business, an NAVC publication. He speaks regularly at conferences all throughout the world.