Marketing: How to Stop Blending in with Your Competition
Deep-diving into the fundamental questions of branding and identity, to enhance your practice and create an impact on social media, the web and locally.
The veterinary industry is growing by leaps and bounds each year. The good news is that this means more business. The bad news? More competition. If you feel like you’re offering the same services as most other veterinary practices, that’s most likely because you are. Chances are you are also marketing yourself in the same way. Fully stocked in-house pharmacy? In-house laboratory? Unfortunately, this is now the standard and your competitors are showcasing these services in the same way too. If you’re looking to define your brand and market yourself more effectively, this is the session for you. We’ll be deep-diving into these fundamental questions of branding and identity, so that you can enhance your practice and create an impact on social media, the web and locally. Spoiler alert: standing out in a saturated marketplace is actually easier than you think.
In this course, students will learn:
Assess the effectiveness of your marketing message
Learn how to write an effective biography
Plan how to execute your brand message
Marketing: How to Stop Blending in with Your Competition (CE Course)
Quiz: Marketing: How to Stop Blending in with Your Competition (Required for RACE and CVPM Credit)
Course Resource Picture Perfect: Today's Veterinary Business Article
Course Resource: Top 10 Tips for Video
Course Resource: Sample Bios
Course Resource: Blank Self Interview
Course Resource: The Perfect Biography
Eric Garcia