Do Young Pet Owners Believe In the Value of Your Veterinary Services?
We’ll explore what today’s pet owner is looking to get from their veterinarian and what we can change about our service protocols to secure their trust and their business.
A 2019 pet industry study called Millennials the most ‘engaged pet owners of any other demographic’. Forty percent have pet insurance and another 40% have at least one kind of pet-related subscription service. Only one spending habit of Millennials is out of step with their reputation as best pet parents: they tend to spend less in veterinary care than any of the other pet-owner age-groups. In this lecture we’ll explore what today’s pet owner is looking to get from their veterinarian and what we can change about our service protocols to secure their trust and their business.
In this course, students will learn:
To review current data that explains how pet owners feel about their own and their pet’s healthcare.
To review the services that we offer that are out of step with today’s pet owner’s interests.
To offer ideas of how we can change our business model to be more accommodating to today’s pet owner and to be more competitive.
Do Young Pet Owners Believe In the Value of Your Veterinary Services? (CE Course)
Quiz: Do Young Pet Owners Believe In the Value of Your Veterinary Services? (Required for RACE and CVPM Credit)
Resources: Do Young Pet Owners Believe in the Value of Your Veterinary Services
Bash Halow