Do Young Pet Owners Believe In the Value of Your Veterinary Services?

A 2019 pet industry study called Millennials the most ‘engaged pet owners of any other demographic’. Forty percent have pet insurance and another 40% have at least one kind of pet-related subscription service. Only one spending habit of Millennials is out of step with their reputation as best pet parents: they tend to spend less in veterinary care than any of the other pet-owner age-groups. In this lecture we’ll explore what today’s pet owner is looking to get from their veterinarian and what we can change about our service protocols to secure their trust and their business. 

Learning Objectives

In this course, students will learn:

  • To review current data that explains how pet owners feel about their own and their pet’s healthcare.

  • To review the services that we offer that are out of step with today’s pet owner’s interests.

  • To offer ideas of how we can change our business model to be more accommodating to today’s pet owner and to be more competitive.

Course curriculum

  • 1

    Do Young Pet Owners Believe In the Value of Your Veterinary Services?

    • Do Young Pet Owners Believe In the Value of Your Veterinary Services? (CE Course)

    • Quiz: Do Young Pet Owners Believe In the Value of Your Veterinary Services? (Required for RACE and CVPM Credit)

    • Resources: Do Young Pet Owners Believe in the Value of Your Veterinary Services

Instructor

Veterinary Business Advisor, Lover of Pasta Puttanesca

Bash Halow

New York-based, Bash Halow is a graduate of the College of William and Mary, a certified veterinary practice manager, and a licensed veterinary technician. As a veterinary business advisor and a veteran practice manager with more than 20 years of experience, Mr. Halow has helped dozens of veterinary hospitals understand how to build stronger teams and responsibly and ethically grow their businesses. He is a frequent contributor to Veterinary Economics, DVM 360, and AAHA Trends. He is a member of the American Animal Hospital Association, the Pennsylvania VMA, founder and member of the New Jersey Veterinary Hospital Management Association, founder of the Big Apple Veterinary Management Association in New York City, and proud member of the Veterinary Hospital Managers Association. In addition to his phone- booth sized NYC apartment that he uses to transform himself into Super Bash whenever peril in the veterinary world strikes, he has a farm in Northeast Pa that’s home to bugs, birds, chickens, and honey bees. A question about any of these denizens is sure to delight him, so start formulating your thoughts now.